Creating some Country music magic for Dasha's 'Austin' by spiking the UGC to 700K+ videos from sparking and amplifying trends on the sound! 🪄
Dasha had a huge moment in 2024 with her track 'Austin' and we got involved to amplify the growth further, by hijacking the sound with trend-sparking videos!
​
We've had a lot of experience in the country music scene by now, running campaigns for Beyoncé - Texas Hold 'Em, Noah Kahan and Morgan Wallen! We were able to take learnings from these successful campaigns over to this track, in order to cause spikes in the UGC 📈
Phase 1 - Encouraging the dance trend
The dance content was already doing extremely well on the sound, with even non-dancers jumping on board to give the dance a try! Dances that are accessible to a wide range of creators like this are amazing for UGC and engagement rates! 🕺
​
These posts connected to viewers amazingly, generating millions of views on just phase 1 of our campaign! 🥳
Phase 2 - Amplifying organic trends
With more trends emerging on the sound, we allowed creators to branch out and make content they feel suited the sound best, allowing us to fish for new trends to continue building momentum! The "play this to see if he looks" trend took off once again (we saw massive success with this same theme on Tyla - Water!), along with hype content for the song! Our posts generated a lot of sound awareness, along with catching the eye of the artist herself! 🚀
It's amazing to see our posts having this much reach and the content being so high quality that the artist is involved and hyping up our creators! 🔥
The results?
Speaking of great reach... this campaign stacked up over 51 million views on 150+ posts!! 🌟
All of the content styles we activated connected extremely well to viewers, with stats such as a 12% engagement rate on a post with 1.9 million views!
​
(For reference, 3-5% engagement is where most posts usually sit, which decreases as views increase!)
​
UGC reached 720,000+ videos on the sound, pushing it to become 'Trending' on TikTok! 📈
​
This had a huge effect on chart positions, with the song reaching #7 in the UK Charts, #19 in the US Charts and #3 in the US Country Charts! 🔥
150+ creations
51M+views
720k+UGC