How we created 650K+ views with our direct approach to push traffic towards Disney's Minnie Mouse Lofi Album!
For this campaign, we teamed up with a dream client: Disney!! The mission on this campaign was to drive attention to the Minnie Mouse Lofi Album!
We found this album to be perfect for helping people study, morning coffee, chilling out, to name a few. In order to get the best videos to represent the music and reach the right audiences, we hand-selected creators on our app within the aesthetic, comforting, chilled spaces! This also allowed us to be really selective in order to create content that aligns with Disney's messaging, and meant we could reach a strong base of our desired audience! 🥳
The results?
Amazing quality videos!!
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We approached this campaign by using our cherry-picking "direct" approach of selecting specific influencers to take part, which provided us with videos that were right on-point for the style of music!
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This campaign introduced nostalgic tracks to the Gen-Z audience of Tik Tok, as well as targeting millennials, who would have grown up listening to these songs. Bringing these audiences' attention towards the Lofi playlist makes them much more likely to listen to it during their study/chill activities!
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The campaign achieved over 650K views from only 10 videos!! We also saw an increase in UGC, with over 4,000+ videos made using the sound within the time of our activation! It was great to see this knock-on effect of more people discovering the sounds through TikTok, generating more sound awareness and spreading this out to more audiences! 📈
10-15
cherry-picked creators
650kviews
4.3kUGC