Celebrating the release of 'Dungeons & Dragons: Honor Among Thieves' the movie by invoking fans to create content around the franchise!
To celebrate the release of the movie 'Dungeons & Dragons: Honor Among Thieves', we launched a Dungeons & Dragons themed campaign!
We saw people creating their 'warrior look', comedy content using the lyrics and general fan content already taking off on the sound, so we amplified this by getting our creators to jump on these emerging trends!
The results?
We launched a single challenge campaign to get as many Dungeons & Dragons fans involved as possible! The brief inspired fans of the franchise to create their best content.
Our creators LOVED the creativity of this one, and couldn't wait to jump onboard! We achieved 850K+ views on over 60 high-quality posts!
72hours
850kviews
60+posts