Spiralling a viral trend for Bakar & Summer Walker's 'Hell N Back' that resulted in 30M+ views and 2.3M+ UGC! š„
When we started our activation across 'Hell N Back', there were fewer than 200,000 creations on the sound and now there are 2.3 million videos! š
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By kick-starting activation on the sound early, when it was building momentum, we were able to formulate a trend and spark millions of videos of UGC! We utilised the relatable lyrics to boost a trend that draws direct attention towards the song, generating content that actively, rather than passively, promotes the song and boosts sound awareness!
The results?
We spiralled the trend, reaching 32 million views with 90 posts from our creators!! š
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This gave us a huge volume of content to contribute to UGC as well as sparking other organic posts to take part in the trend!
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The trend went viral on both TikTok and Instagram Reels, with 2.3 million videos on TikTok and 400,000+ videos across two sounds on Instagram Reels! š
The track became Bakar's debut to the Hot 100 Billboard Chart! š„
90+ posts
32M+ views
2.3M+ UGC