For this campaign we wanted to rocket fuel to track 'Down Under' and replicate the success it was having in Australia over in the U.K. We created a master-plan over a 4-6 week period. We started by seeding the dance trend into micro communities in the UK using our In-App "Challenge" feature. This kicked off by generating 200 creations. Following this we cherry-picked macro and celebrity influencers with connections to Australia (including Peter Andre and his Daughter Princess) to amplify the trend even further in the UK scene.