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How we achieved no.26 on the TikTok charts after 48 hours with a 40 year-old song
We teamed up with Sony Publishing to test our new feature which detects trending songs and corresponds them with a catalogue of music. This then allows us to proactively spend and amplify songs with momentum.
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We selected Sade - Smooth Operator, as it had the most impressive statistics out of the tracks we analysed.
The results?
Over 2 million views!!
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We launched this campaign using a combination of our challenge and direct approaches to flood the sound with content using emerging trends.
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The song hit no. 26 on the Tik Tok charts 48 hours after we launched!
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