Partnering with TikTok to launch a viral custom-made 'Bratzify me' filter with over 720,000 uses 🚀
We worked with TikTok directly for this campaign and helped them to launch a custom-made filter through one of their on-board filter creator with the song 'loverboi' by Izzi De-Rosa! We engaged the Bratz fanbase by creating a 'Bratzify me' filter where you can customise your own Bratz doll 💋
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The filter was a really engaging concept, as rather than TikTok users waiting for a filter to generate a picture on-screen, it allows them to create their own Bratz look-a-like!
The results?
The filter has had an amazing response on TikTok, with currently over 620,000 uses!!
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This drove 20,000 new pieces of UGC on the TikTok sound, populating the sound with the use of the 'Bratzify me' filter! 💄
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By creating a different format for a filter, we've created a clearly engaging concept that Bratz fans have wanted to jump on! Consequently, this connected to other Bratz fans watching the content, which has spiralled the filter usages and up-take of the song!! 📈
620K+ filter usages
30k+ UGC