Getting behind Babydoll from day one and helping turn early buzz into something much bigger 🙌
We got behind Babydoll from the very beginning, using our creator network to build early excitement and get more people discovering the sound. Starting with text on screen creatives and sound-hype content, we focused on simple, relatable creatives that encouraged audiences to connect with the track and jump on board.
ZebrChallenge
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.
Our initial focus was on creating a strong wave of content around the sound through text on screen trends and music-led hype posts. By bringing together a wide mix of creators, we helped introduce Babydoll to new audiences and build the early buzz needed to get the sound moving.
As the sound continued to grow, we saw that early momentum develop into something much bigger, with creators and viewers around the world jumping on the dance trend! What started as simple sound discovery evolved into a fun, trend that encouraged even more people to get involved and put their own spin on Babydoll.
Dance Trend
When Building Initial Momentum Becomes a Viral Movement 🚀
Through a challenge activation, we managed to achieve a surge of UGC on TikTok, taking the UGC from under 2,000 creations when we started working on it, to 106.7K videos and counting! 📈
The spike in UGC caused huge creators to take part in the sound - including Antonio Cipriano, Alison Hammond and Megan Trainor - and this organic data is a great indicator that this is a trend to watch throughout 2026! 👀
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