Driven by results, powered by personality.

Driven by results, powered by personality.

Our community of 30,000+ creators move culture through content that connects. From brands engaging Gen Z to viral sounds and film moments that shape culture, we turn ideas into impact.

Our community of 30,000+ creators move culture through content that connects. From brands engaging Gen Z to viral sounds and film moments that shape culture, we turn ideas into impact.

Our community of 30,000+ creators move culture through content that connects. From brands engaging Gen Z to viral sounds and film moments that shape culture, we turn ideas into impact.

Movies/TV

The Barbie Movie

Multiple Barbie trends launched, with sounds hitting #1 and driving billions of views 👋

Filter/CapCut

Dance trend

Pop

Lola Young Messy

Virality, hundreds of millions of Spotify streams and worldwide chart success ⚡

Lip-sync

Viral trend

Brand-first

Jess Glynne Jet2 Holidays

40M+ views across TikTok and Reels using sound-driven challenges ✈️

Summer

Viral trend

Pop/album

Justin Bieber Album launch

London billboards turned social teasers 10M+ organic views in 72 hours 🏃‍♂️

Album launch

Reposts

Rap

LeoStayTrill Pink Lemonade

#1 on the TikTok Music Charts within just a month of launch! 🥤

Lip-sync trend

Dance trend

Afrobeats

Tyla Water

Amplifying a dance trend to reach 1.3M+ UGC

Dance trend

Reaction content

Movies/TV

Off Campus

Bringing Off Campus soundtrack moments to TikTok to drive UGC, reach and music discovery!

Series-led trend

Text on screen

Country

Dasha Austin

#1 on the TikTok Music Charts within just a month of launch! 🥤

Viral dance trend

Brand-first

Zip Recruitment

Bringing recruitment to life through relatable trends and creator-led content!

Filters

Brand-led Trends

Dance

Turno/Charlotte Plank Rave Out

How we launched an open-brief TikTok and Instagram challenge to expand reach and help “Rave Out” climb the charts!

Festival/Rave trends

Summer

Indie

Royel Otis Linger

When Indie meets TikTok’s Viral Engine

Viral cover

Reaction content

Rap

DeeOrSlim Valet

Highlighting an organic trend and achieving millions of views, taking 'Valet' into the TikTok Hot 50 Charts.

POV trend

Dance trend

Snapchat

Chris Brown It Depends

Turning a viral TikTok trend into a Snapchat-native win with a gamified lens.

Gamified lens

Viral lens

Country

Morgan Wallen What I Want

Taking What I Want global with boosted trends and 30K+ new videos. 🤠🌍

Countrytok

Cowgirls

Brand/App

Partiful Party invite app

Driving authentic TikTok awareness for Partiful with a custom party-vibe filter and creator-led native content.

App promotion

Product

Kpop

ROSÉ x Bruno Mars APT.

Taking this historic K-pop collaboration to #1

Viral trends

USA focused markets

Brand/app

Kalshi App

Turning real-world predictions into creator-led conversations to drive awareness for Kalshi 📈

Brand-led

Reaction trends

Movies/TV

Sophie Ellis-Bextor

Murder On The Dance Floor

Creating Saltburn-inspired content across multiple platforms to drive sound awareness for Murder on the Dancefloor 🎬✨

Film filters

Text on Screen trend

Movies/TV

Home Alone

Supercharging Christmas nostalgia with a Home Alone filter that drove 600K+ creations and 200M+ views.

Filters/games

Xmas countdown

Pop/R&B

Tommy Richman Million Dollar Baby

Helping 'Million Dollar Baby' to the top of the TikTok Music Charts and #2 on the US Billboard Hot 100 Charts

Hype content

Viral trend

Classical

Joel Sunny Luminary

When Aesthetic Soundtracks Become TikTok’s Viral Fuel

Cinematic content

BookTok

Dance

D.O.D So Much In Love

Testing for the most reactive content for D.O.D - So Much In Love, achieving 9M+ views and a peak chart position of #15!

CapCut

Festival/Summer trend

Dance

LF System Afraid To Feel

How we created 200+ posts and 22M+ views in 1 week!

Festival/Rave trend

POV trend

Pop

Raye Where Is My Husband!

Building on RAYE's viral momentum with interactive filters and creator-led content 💍

Filters

Global Trends

Catalogue

Death Row Records Catalogue

Teaming up with Snoop Dogg, Death Row Records to deliver exclusive songs from their catalogue to creators!

Rap trends

Nostalgia

Ticket sales

Ticketmaster Nessa Barrett

Launching Ticketmaster’s new in-video ticket link feature with TikTok 🎫

Sales conversion

Live show promotion

Catalogue

Halloween Catalogue

We inspired over 150K new creations, adding to the 1.5M+ pieces of content already across the sounds!

Filter

Spooky Season

Catalogue

Kylie Can't Get You Out Of My Head

Bringing Can’t Get You Out of My Head back to life with a Gen Z twist on the iconic 90s Song

Viral Trend

Instagram

Film/TV

Sinners I lied to you

Turning a cinematic moment into a viral Halloween-ready TikTok trend

Filter

Spooky content

Dance

Jungle Back On 74

Leverage Jungle’s instantly recognisable music video to build hype, then shift into a creator-driven dance movement.

Music-video hype

Dance trend

Rock

Creed Higher

50+ posts and 500k+ views from YouTube Shorts in under 24 hours.

Music-hype

POV

Country

Beyoncé Texas Hold 'Em

Boosting dance content for Beyoncé's 'Texas Hold 'Em', resulting in global #1's and viral trends 🤠

Dance Trend

Countrytok

Rock

The Rolling Stones

Launching The Rolling Stones' catalogue on TikTok - attaining UGC across multiple sounds and 22M+ views!

Nostalgia

POV trend

Indie/Rock

MGK My Ex's Best Friend

Turning a catalogue classic into large-scale creator momentum

POV Trend

Relationship Trends

Pop

CMAT Take a Sexy Picture of Me

Boosting an existing trend for CMAT and achieving millions of views!

Dance Trend

POV

Kpop/Movie

Kpop Demon Hunters

Golden

Turning a cultural movie moment into large-scale creator participation ✨

Filter

Global Trends

R&B

MASEGO Tadow & Unhinged

Scaling two organic hits into platform-wide momentum across TikTok & Instagram Reels!

Dance Trend

Summer Content

Dance

Calvin Harris Blessings

How we turned Blessings into the summer anthem of 2025!

Summer Trends

POV

Pop

Myles Smith Drive Safe

How we sparked cross-platform momentum - driving 20M+ views and 12K+ UGC.

Lyric-led Trends

POV

Rap

Dave x Tems Raindance

Fuelling a choreography, lip-sync wave to transform Raindance into a scroll-stopping TikTok trend

Lip-sync content

Viral Trend

Jazz-house

Charlie Jeer Nobody

Activating a TikTok challenge and gaining 114+ Zebr submissions and 7 million views!

Couples Trends

Lip-sync

House

Ewan McVicar Share The House

How we scaled an emerging dance trend into a #1 TikTok chart moment!

Dance Trends

Snapchat

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Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

Let's talk

Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

Let's talk

Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

Let's talk