Movies/TV
The Barbie Movie
Multiple Barbie trends launched, with sounds hitting #1 and driving billions of views 👋
Filter/CapCut
Dance trend
Pop
Lola Young Messy
Virality, hundreds of millions of Spotify streams and worldwide chart success ⚡
Lip-sync
Viral trend
Brand-first
Jess Glynne Jet2 Holidays
40M+ views across TikTok and Reels using sound-driven challenges ✈️
Summer
Viral trend
Pop/album
Justin Bieber Album launch
London billboards turned social teasers 10M+ organic views in 72 hours 🏃♂️
Album launch
Reposts
Rap
LeoStayTrill Pink Lemonade
#1 on the TikTok Music Charts within just a month of launch! 🥤
Lip-sync trend
Dance trend
Movies/TV
Home Alone
Supercharging Christmas nostalgia with a Home Alone filter that drove 600K+ creations and 200M+ views.
Filters/games
Xmas countdown
Indie
Royel Otis Linger
When Indie meets TikTok’s Viral Engine
Viral cover
Reaction content
Snapchat
Chris Brown It Depends
Turning a viral TikTok trend into a Snapchat-native win with a gamified lens.
Gamified lens
Viral lens
Country
Morgan Wallen What I Want
Taking What I Want global with boosted trends and 30K+ new videos. 🤠🌍
Countrytok
Cowgirls
Brand/App
Partiful Party invite app
Driving authentic TikTok awareness for Partiful with a custom party-vibe filter and creator-led native content.
App promotion
Product
KPop
KATSEYE Gabriela
Driving global sound awareness and scaling UGC through reactive TikTok trends.
Viral Dance trend
Kpop fans
Kpop
TXT x Anitta Back For More
Fueling momentum and fan engagement by riding TikTok trends 🔥
Dance trend
Kpop fans
Pop
Gracie Abrams That's So True
Creating TikTok-first moments across three standout releases to fuel Gracie Abrams’ biggest breakthrough yet ✨
Fan communities
Nostalgic content
Brand-first
Slim Fast Big Narstie
Slimfast & Big Narstie's music-focused content that was representative of the brand!
Transitions
Viral trends
Pop/R&B
Tommy Richman Million Dollar Baby
Helping 'Million Dollar Baby' to the top of the TikTok Music Charts and #2 on the US Billboard Hot 100 Charts
Hype content
Viral trend
Dance
D.O.D So Much In Love
Testing for the most reactive content for D.O.D - So Much In Love, achieving 9M+ views and a peak chart position of #15!
CapCut
Festival/Summer trend
Dance
LF System Afraid To Feel
How we created 200+ posts and 22M+ views in 1 week!
Festival/Rave trend
POV trend
Catalogue
Death Row Records Catalogue
Teaming up with Snoop Dogg, Death Row Records to deliver exclusive songs from their catalogue to creators!
Rap trends
Nostalgia
Catalogue
Halloween Catalogue
We inspired over 150K new creations, adding to the 1.5M+ pieces of content already across the sounds!
Filter
Spooky Season
Film/TV
Stranger Things Soundtrack
Tapping into Stranger Things Season 5: Driving Streams for Moby’s “When It’s Cold I’d Like to Die”
Filter
Fan community
