Sophie Ellis-Bextor Murder On The Dance Floor

Creating Saltburn-inspired content across multiple platforms to drive sound awareness for Murder on the Dancefloor 🎬✨

Creations

0M+

Views

0k+

UGC

What We Did

Murder on the Dancefloor became one of the most talked-about songs of 2024. Saltburn reignited the track 22 years after its release by featuring it in the film’s iconic final scene. We had the opportunity to work across multiple phases on TikTok and Instagram, amplifying its reach and taking it to the next level.

Through a multi-phase approach, we boosted sound awareness, maximised UGC, and expanded reach across platforms - helping the track climb charts and dominate creator trends.

Here’s a breakdown of how we brought the campaign to life!

Interactive filters

Custom-made interactive filters that bring your product, film, or song to life - gamified, shareable, and built to connect with customers and fans through the trends driving social culture.

Phase one

Filter one

Open Brief - Murder On The Dancefloor

The campaign kicked off with an open brief on TikTok, giving creators complete freedom to interpret the song their way. From scene recreations to relatable POV trends, this unrestricted approach helped the audio gain traction quickly and built a strong foundation of UGC to scale from. It also sparked early cultural conversation around the film and soundtrack.

Phase two

Filter - Which SaltBurn Character Are You?

After generating strong early momentum, we rolled out the custom “Which Saltburn Character Are You?” filter as the centerpiece of Phase Two. By bringing the film’s most talked-about characters to life, the filter encouraged creators to film their reactions and lean into the Saltburn aesthetic. The result was a major spike in engagement, sparking conversations among creators and viewers alike about the film, its characters, and the soundtrack.

Our custom filter reacted incredibly well among our creators, generating 163 posts and 8M+ views! This fed into organic traction of the filter, surpassing 31,100+ uses!!

Phase three

Instagram - Sound Awareness Expansion

After the success of our open brief and filter phases on TikTok, it was time to activate on Instagram, to boost creations and sound recognition. Using the open brief approach, we were able to push UGC to over 422,000 videos. The song also reached #1 on the Instagram Trending sounds chart!

And the Results?

Videos

Saltburn

Social takeover

2.2M+

Streams

When a Nostalgic Anthem Becomes TikTok’s New Obsession

When TikTok Meets a Holiday Classic

In the end, Murder on the Dancefloor didn’t just resurface - it exploded into a full-scale cultural moment. We were able to take a standout scene in Saltburn and transform it into a global TikTok phenomenon, reigniting a 2000s classic for an entirely new generation. The momentum shattered every expectation, flooding feeds with content worldwide, and sending Sophie Ellis-Bextor back up the charts two decades later.

The film ignited the spark, but TikTok turned it into a wildfire.

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