MASEGO
Tadow & Unhinged

Scaling two organic hits into platform-wide momentum across TikTok & Instagram Reels 🚀

0M+

Views

Multi-Platform

Activation

0M+

UGC

What We Did

Masego’s Tadow and Unhinged were already showing strong signs of organic traction across social platforms, with early trends beginning to surface on TikTok and Instagram.

We identified the creative patterns driving this momentum, to strategically amplify them through volume-led creator activations, scaling what was already working while keeping everything feeling native and organic.

By combining trend tracking, platform-specific creative direction, and Zebr’s Challenge feature, we helped turn emerging moments into full-scale trends.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Tack One

Tadow

Tadow was already performing strongly on TikTok, so our focus was on expanding its reach beyond the platform. We analysed the content styles resonating most with audiences and reworked the creative direction to feel more native to Instagram Reels.

Creators delivered their own interpretations of the brief, resulting in a wave of relationship-focused, fashion-forward, and aesthetic content that was relatable and engaging. Tadow surged to #1 on the Trending Sounds Chart, while our content generated 10M+ views, accelerating awareness and UGC.

Track Two

Unhinged

Unhinged, we leaned directly into an emerging dance trend that was starting to gain traction organically. We activated some of our strongest dance creators, encouraging them to pair the choreography with light comedic text-on-screen to maximise relatability and shareability.

This approach unlocked rapid scale, inspiring 100k+ new creations since launch and driving 600k+ views from our content alone, helping push Unhinged into one of the most recognisable sounds of 2025.

And the Results?

0M+

Views

#1

Trending Sound

Zebr Posts

Across both activations, we successfully amplified organic trends, increased UGC at scale, and drove meaningful impact across both TikTok and Instagram: all while maintaining a native, creator-led feel.

These campaigns showcase how we are able to identify early momentum, adapt creative briefs across platforms, and transform emerging trends into full-scale social moments that deliver real results.