Creed Higher

50+ posts and 500k+ views from YouTube Shorts in under 24 hours for Creed's catalogued track 'Higher'!

0M+

Videos

0K+

UGC

Zebr Posts

What We Did

Breathing new life into a classic hit, we set out to reintroduce a legendary track to a whole new audience. Within 24 hours, we achieved 50+ posts and 2.9K UGC on YouTube Shorts! 📈

Home Alone is one of the most beloved holiday films of all time - and this year, we brought its nostalgic magic to socials through a multi-filter campaign built around the iconic soundtrack “Somewhere in My Memory” 🎄✨

Creed's 1999 song 'Higher' from their album 'Human Clay' had huge success at the time of release, reaching #7 on the Billboard Hot 100! We got on board in February 2024 to bring the song to new audiences on YouTube Shorts! 🔥

As YouTube has such a wide viewership base, the main aim of the campaign was song and band awareness, so we enlisted our creators to make creative music-focused content!

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Filter one

Phase one

Music Focused Content

We centred this campaign entirely on music-driven content. Our goal? Boost band awareness and reintroduce Creed’s iconic anthem to a whole new wave of YouTube Shorts viewers. By tapping into creators who thrive in the music, performance and nostalgia spaces, we sparked fresh momentum for a track that still hits just as hard as it did in ’99 🔥

And the Results?

0K+

UGC

Hours

Zebr Posts

Taking ‘Higher’ Even Higher!

When TikTok Meets a Holiday Classic

Across these 50 posts, we achieved 500k+ views - incredible stats for 24 hours worth of content on YouTube Shorts! 🥳

All the posts shown above are from our incredible creators, who made some amazing music-focused content, resulting in a trend where creators were making hype posts for the band and "this is how this song feels" posts!

Join the other companies winning with Zebr