Leveraging Jungle’s instantly recognisable music video to build hype, shifting it into a creator-driven dance movement 🕺🏻
Videos
Activation
UGC
We came on board to turn the excitement around Jungle’s iconic music video for 'Back On 74' into a viral cultural moment on socials. Our goal was to boost attention on the visual artistry, choreography, and styling - and spark a UGC wave as the dance trend took off.
We pushed creators to repost clips from the music video and to hype up styling, choreography, and cinematic energy. Alongside this, we drove meme-style content using text-on-screen and reaction formats to encourage conversation and sharing. To further build momentum, we also activated dance recreations with select creators, including an IRL session supported by Meta to help push the trend even further.
Viral
Trends
The campaign kicked off with strong momentum, generating 400K+ views in the first week alone. We drove an additional 130 dance creations on the sound. Activation began when the sound sat at approximately 2,000 posts, and we helped accelerate growth from there, boosting momentum even further through a Meta-led creator choreography session.
