Jungle Back On 74

Leverage Jungle’s instantly recognisable music video to build hype, then shift into a creator-driven dance movement.

Videos

0 hours

Activation

0M+

UGC

What We Did

Mission

Turn the excitement around Jungle’s iconic music video into a viral cultural moment on socials.
Boost attention on the visual artistry, choreography, and styling - and spark a UGC wave as the dance trend took off.

Strategy

Leverage Jungle’s instantly recognisable music video to build hype, then shift into a creator-driven dance movement.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Strategy

Filter one

Testing Reativty

Reposted the music video with creators to spotlight its styling, choreography, and cinematic energy.

Created hype + meme content using text-on-screen, commentary, and reactions to fuel discussion and sharing.
Activated dance recreations with select creators, including an IRL session supported by Meta to push the trend further.

Reposted the music video with creators to spotlight its styling, choreography, and cinematic energy.

Created hype + meme content using text-on-screen, commentary, and reactions to fuel discussion and sharing.
Activated dance recreations with select creators, including an IRL session supported by Meta to push the trend further.