Boosting an existing trend for CMAT and achieving millions of views, inspiring Lola Young & Amelia Dimz to take part organically 📸
This trend sparked real, genuine engagement across TikTok, pulling in a wide mix of audiences and sending CMAT’s track absolutely flying - straight to the moon and back 🌙
ZebrChallenge
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.
The trend is a simple lip-sync and dance routine, which was so easily replicable that we knew our creators would be able to jump on easily, and as soon as they did, we saw creations starting to soar! ✈️
Organic trends give us great data on how we can catapult UGC, as TikTok thrives on creator-generated trends and a sense of community. Using this data to launch a challenge with, enlisting our pool of creators to add a volume of posts to the sound, gains the trend a lot more eyeballs! 👀 This can then snowball UGC into a viral trend!
When an Organic Spark Becomes a Viral Movement
Through a small challenge activation, we managed to achieve 2 million views in 48 hours! This created a surge of UGC on TikTok, taking the UGC from under 2,000 creations when we started working on it, to 13,000 videos and counting! 📈
The spike in UGC caused huge celebrities to take part in the sound - including Lola Young, Amelia Dimz and Liz Gillies - and this organic data is a great indicator that this is a trend to watch for Summer 2025! 👀
