Highlighting an organic trend for DeeOrSlim and achieving millions of views, taking 'Valet' into the TikTok Hot 50 Charts.
An organic trend started bubbling on TikTok - creators were using the two contrasting voices in “Valet” to play out different personas. Whether it was duetting with themselves, switching camera angles, or even using two phones to film both sides, the creativity was wild.
This format invited collaboration, friends, alt-egos, or split-screen edits. All feeding that TikTok obsession: “How will this creator flip it next?”
ZebrChallenge
The early organic trend was impossible to ignore: creators were duetting with themselves, switching angles between lines, and crafting alter-ego skits that leaned perfectly into “Valet’s” two contrasting vocals. We quickly activated against this momentum.
By analysing what was already taking off, we reach out to our creator pool to expand the trend - keeping the trend alive while adding fresh interpretations that flooded FY Pages.
The UGC volume surged, pulling in millions of views and taking “Valet” straight into TikTok’s Hot 50 Charts. As the trend spread across generations, the sound became a daily fixture on feeds.
Soon, a new trend emerged: creators started using the “Where you at?” moment as the base for a dance trend. We jumped on it instantly.
We launched a fresh activation designed to boost the dance trend and keep the sound rising on For You Pages. This second wave of UGC built on the first - driving continuous visibility, higher engagement, and a new layer of creative identity for the track.
The dance push, combined with our POV phase, sparked more than 5,000 new videos per day and kept “Valet” trending long after its initial explosion.
When an Organic Spark Becomes a Viral Movement
Across TikTok, Instagram, and Snapchat, “Valet” evolved from a rising organic moment into a fully-fledged viral trend. The persona-play format took off, the dance trend pushed it further, and the multi-platform expansion helped transform the track into one of the standout rap-driven success stories of the year.
