DeeOrSlim Valet

Highlighting organic trends for DeeOrSlim and achieving millions of views, taking 'Valet' into the TikTok Hot 50 Charts 🏁

Creations

0M+

Views

0K+

UGC

Here's what happened

Hey slim where you at? Zebr HQ has been thriving with rap campaigns lately (LeoStayTrill, Digga D, Burna Boy… the list goes on!) DeeOrSlim has been no different.

LeoStayTrill's 'Pink Lemonade' came across our desks when there were under 1,000 videos using the sound. Now, with 2M+ videos and the sound being No. 1 on the TikTok Music Charts, we're taking a look back at how we got here! 🥳

An organic trend started bubbling on TikTok - creators were using the two contrasting voices in “Valet” to play out different personas. Whether it was duetting with themselves, switching camera angles, or even using two phones to film both sides, the creativity was wild.

This format invited collaboration, friends, alt-egos, or split-screen edits. All feeding that TikTok obsession: “How will this creator flip it next?”

ZebrChallenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase One

Lip-Sync & Persona Trend

The early organic trend was impossible to ignore: creators were duetting with themselves, switching angles between lines, and crafting alter-ego skits that leaned perfectly into “Valet’s” two contrasting vocals. We quickly activated to capitalise on this momentum.

By analysing what was already gaining traction, we activated our creator network to expand the trend, keeping it moving while introducing fresh interpretations that helped flood FY pages.

The UGC volume surged, pulling in millions of views and taking “Valet” straight into TikTok’s Hot 50 Charts. As the trend spread across generations, the sound became a daily fixture on feeds.

By analysing what was already gaining traction, we activated our creator network to expand the trend, keeping it moving while introducing fresh interpretations that helped flood FY pages.

The UGC volume surged, pulling in millions of views and taking “Valet” straight into TikTok’s Hot 50 Charts. As the trend spread across generations, the sound became a daily fixture on feeds.

Phase Two

The Dance Trend

Soon, a new trend emerged: creators started using the “Where you at?” moment as the base for a dance trend. We jumped on it instantly.

We launched a fresh activation designed to boost the dance trend and keep the sound rising on FY pages. This achieved a huge second wave of UGC - driving continuous visibility, higher engagement, and a new layer of creative identity for the track.

The dance push, combined with our POV phase, sparked more than 5,000 new videos per day and kept “Valet” trending long after its initial explosion.

Soon, a new trend emerged: creators started using the “Where you at?” moment as the base for a dance trend. We jumped on it instantly.

The dance push, combined with our POV phase, sparked more than 5,000 new videos per day and kept “Valet” trending long after its initial explosion.

And the Results?

Creations

0.0M

Views

0K+

UGC

When an Organic Spark Becomes a Viral Movement

Across TikTok, Instagram, and Snapchat, “Valet” evolved from a rising organic moment into a fully-fledged viral trend. The persona-play format took off, the dance trend pushed it further, and the multi-platform expansion helped transform the track into one of the standout rap-driven success stories of the year.