D.O.D So Much In Love

Testing for the most reactive content for D.O.D - So Much In Love, achieving 9M+ views and a peak chart position of #15!

0M+

Videos

0.4K+

UGC

Zebr Posts

What We Did

When we begin working on a sound that's new to TikTok, it's not always clear what the most reactive kind of content is for the sound, especially with a versatile song like this!

Home Alone is one of the most beloved holiday films of all time - and this year, we brought its nostalgic magic to socials through a multi-filter campaign built around the iconic soundtrack “Somewhere in My Memory” 🎄✨

Our way to tackle this was to test the reactivity of the sound in multiple spaces so we could base our decision off of real data! We launched a small initial phase encouraging open brief content to see which of our creators resonated with the sound best!

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Filter one

Testing Reativty

We saw some great posts from multiple areas that stood out to us, including gym, art, filters, fashion and festival memories! These results showed us some key areas where the sound was connecting, so we amplified these high-performing areas by running further phases focused just on these content pillars!

Phase two

Boosting High Performing Content

Focusing on these content areas sky-rocketed the sound and achieved amazing results! We wrapped the campaign with 330+ videos and 9M+ views!! 🚀

The UGC grew rapidly over the course of the campaign, from having only a few hundred videos on the sound to 11,000+ videos! 📈

The song climbed its way up the charts and remained there for 20 weeks, peaking at #15!

Focusing on these content areas sky-rocketed the sound and achieved amazing results! We wrapped the campaign with 330+ videos and 9M+ views!! 🚀

The UGC grew rapidly over the course of the campaign, from having only a few hundred videos on the sound to 11,000+ videos! 📈

The song climbed its way up the charts and remained there for 20 weeks, peaking at #15!

And the Results?

0M+

Videos

Viral

Trends

333 Zebr Posts

Turning “So Much In Love”
Into a Summer-of-Love TikTok Wave

When TikTok Meets a Holiday Classic

From the moment the track dropped, creators were already vibing with the feel-good energy of So Much In Love - so we tapped right into that momentum. We rolled out a mix of briefs built around effortless transitions, festival-ready moments, gym/fitness and sun-kissed edits! Not to mention the CapCut trend.

The result? A feed filled with warm, aesthetic edits using D.O.D’s track! All boosting UGC, driving sound-awareness and turning a loved-up anthem into a full-blown TikTok summer moment 🚀