Slim Fast

Our first brand collaboration with Slimfast & Big Narstie to achieve music-focused content that was representative of the brand!

0M+

Views

Zebr Posts

What We Did

Our first brand collaboration came from Slimfast's new campaign featuring music from Big Narstie, and it was our job to push this music further on TikTok! 🥤

Home Alone is one of the most beloved holiday films of all time - and this year, we brought its nostalgic magic to socials through a multi-filter campaign built around the iconic soundtrack “Somewhere in My Memory” 🎄✨

In order to get content relating to Slimfast as well as making the content representative of the brand, we came up with some brief options for our creators to choose from. This allows us to test where the strongest content ideas come from by using the data that is generated from our challenges.

Option 1: Examples of 'working hard' vs 'playing hard
Option 2: Using the music to lip-sync to and transition on the beat

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Filter one

Multiple Briefs to See What resonates

We saw so many amazing posts through this initial phase, with a total of 90 posts and over 1.3M views!

Through this phase, we saw a lot more posts using the "work hard, play hard" creative brief! It allowed creators to use their own montage footage and mould the trend to their own style of content.

From these findings, we decided to amplify this trend with another challenge based solely on this brief. This allowed us to get a huge amount of videos in this style!

We saw so many amazing posts through this initial phase, with a total of 90 posts and over 1.3M views!

Through this phase, we saw a lot more posts using the "work hard, play hard" creative brief! It allowed creators to use their own montage footage and mould the trend to their own style of content.

From these findings, we decided to amplify this trend with another challenge based solely on this brief. This allowed us to get a huge amount of videos in this style!

Phase two

Amplifying Findings to Form a Trend

This wave of content gave us a final result of 240+ posts and 2.4M+ views!

The TikTok sound was filled with videos following the "work hard, play hard" trend in time to the music, providing us with the music-focused content we intended to achieve when starting the campaign!

Our aim was to drive content that was representative of the brand and it's messaging for the campaign, and through achieving hundreds of trend-following posts, we managed to make this a reality! 🥳

This wave of content gave us a final result of 240+ posts and 2.4M+ views!

The TikTok sound was filled with videos following the "work hard, play hard" trend in time to the music, providing us with the music-focused content we intended to achieve when starting the campaign!

Our aim was to drive content that was representative of the brand and it's messaging for the campaign, and through achieving hundreds of trend-following posts, we managed to make this a reality! 🥳

And the Results?

0M+

Videos

Viral

Trends

248 Zebr Posts

Turning SlimFast’s Campaign Into a TikTok Trend Moment

When TikTok Meets a Holiday Classic

Very quickly, the data spoke for itself. Creators leaned hard into the “work hard, play hard” angle, turning everyday clips into upbeat, campaign-ready edits. So we doubled down, spinning this insight into a dedicated Zebr challenge that pushed the trend even further.

The result? A full-on wave of SlimFast-aligned, music-led content that filled the sound, boosted UGC, and turned a simple brief into a real TikTok movement.