Katy Perry Teenage Dream

Capitalising on an organic trend taking off on an original sound of Katy Perry's 'Teenage Dream' and achieving millions of views!

Creations

0.8M+

Views

0K+

UGC

What We Did

Following an organic trend gaining traction on an original sound of 'Teenage Dream', we got involved to monopolise on this organic take-off! 🚀

As the trend was a lip-syncing format, we asked creators to make similar content, with high energy, as this trend was already connecting and building the UGC 🔥

Organic trends give us great data on how we can catapult UGC, as TikTok thrives on creator-generated trends and a sense of community. Using this data to launch a challenge with, enlisting our pool of creators to add a volume of posts to the sound, gains the trend a lot more eyeballs! 👀 This can then snowball UGC into a viral trend!

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached..

Phase One

Following an Organic Trend

Through two challenge campaigns, we achieved 200+ posts and over 5 million views! 🚀

This activation helped to build the UGC by over 120,000 new videos! This resulted in 154,000+ videos on the original sound 🌟

We helped get this sound to an amazing amount of UGC on a song released back in 2010!

Through two challenge campaigns, we achieved 200+ posts and over 5 million views! 🚀

This activation helped to build the UGC by over 120,000 new videos! This resulted in 154,000+ videos on the original sound 🌟

We helped get this sound to an amazing amount of UGC on a song released back in 2010!

And the Results?

0.8M+

Views

20K+

Turning an Organic Trend Into a Comeback Moment!

The result? A surge in UGC driven by creators who naturally fit the trend, giving the sound broader visibility and turning a simple organic moment into a full-on viral push. It showed the power of leaning into creator-led behaviour and using real-time data to boost a trend that already has the internet’s attention.

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