ROSÉ x Bruno Mars APT.

ROSÉ x Bruno Mars APT.

ROSÉ x Bruno Mars APT.

Taking this historic K-pop collaboration to #1 for 12 weeks running, topping charts in over 50 countries!

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Creations

Creations

0.5M+

Views

Views

0M+

UGC

Here's what happened

Here's what happened

When APT. came to us, it was still a fresh bop - the kind that creeps up the charts before suddenly being everywhere. We saw a golden opportunity to move fast and help shape the moment.


When APT. came to us, it was still a fresh bop - the kind that creeps up the charts before suddenly being everywhere. We saw a golden opportunity to move fast and help shape the moment.


Referenced as her "breakout song", 'Messy' brought Lola Young to worldwide success after becoming a viral hit on TikTok in 2024.


Our mission was to kick-start awareness for ROSÉ across Western audiences, using sound-hype content and the iconic hand choreography to drive early momentum.


Starting with 500K creations on the sound, that number quickly tripled - then tripled again, and again, snowballing into 4.5M posts to date! The wave of viral APT. content gave the track its viral stamp, turning it into a must-use sound across the platform.

Our mission was to kick-start awareness for ROSÉ across Western audiences, using sound-hype content and the iconic hand choreography to drive early momentum.


Starting with 500K creations on the sound, that number quickly tripled - then tripled again, and again, snowballing into 4.5M posts to date! The wave of viral APT. content gave the track its viral stamp, turning it into a must-use sound across the platform.

Rave content and fashion content were the obvious choices, and these creator spaces responded so well to the song, we decided to push it even further! Multiple open brief challenges followed this, in order to maximise our amount of posts for the budget, until we had pushed this into every content type imaginable.

Zebr Challenge

  • Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

  • Creators submit posts based on a creative brief.

  • Encourages participation only in challenges they connect with, ensuring quality content.

  • Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

  • Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

  • Creators submit posts based on a creative brief.

  • Encourages participation only in challenges they connect with, ensuring quality content.

  • Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Strategy

Strategy

Amplifying the trends

Amplifying the trends

By activating our Challenge feature, we got creators posting as early as possible - giving the sound its first wave of playful, high-energy content and setting a clear creative blueprint for the explosion that followed.

By activating our Challenge feature, we got creators posting as early as possible - giving the sound its first wave of playful, high-energy content and setting a clear creative blueprint for the explosion that followed.

And the Results?

And the Results?

And the Results?

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0M+
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UGC

0.1B+
0.1B+
0.1B+

Streams

With a bit of Zebr magic, APT quickly became a global chart success, hitting #1 on the Billboard Global 200 for 12 consecutive weeks (the longest run of 2024), topping charts in over 50 countries, reaching #2 in the UK, #3 in the US (Billboard Hot 100) and #1 in South Korea. (Talk about a moment!)

Above all, APT dominated TikTok trends, influencing huge creator engagement and jumping to the top of the TikTok trending charts 📈

Sleep tomorrow, but tonight go crazy with our gamified Challenges! 🎸

Join the other companies winning with Zebr

Join the other companies winning with Zebr

Join the other companies winning with Zebr

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk