Ticketmaster Nessa Barrett
Ticketmaster Nessa Barrett
Ticketmaster Nessa Barrett
Launching Ticketmaster’s new in-video ticket link feature with TikTok 🎫
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Views
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What We Did
What We Did
TikTok and Ticketmaster partnered to roll out a brand-new in-video feature that lets users tap directly from TikTok content to a Ticketmaster event page.
The mission was to drive real ticket conversions through authentic creator content - content that doesn’t feel like an ad, doesn’t disrupt the For You feed, and instead connects naturally with fans already invested in the artist.
TikTok and Ticketmaster partnered to roll out a brand-new in-video feature that lets users tap directly from TikTok content to a Ticketmaster event page.
The mission was to drive real ticket conversions through authentic creator content - content that doesn’t feel like an ad, doesn’t disrupt the For You feed, and instead connects naturally with fans already invested in the artist.
Zebr Challenge
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached..
Strategy
The creative approach
The creative approach
To activate this launch in a way that felt organic and conversion-led, we:
Hand-picked creators already connected to Nessa Barrett’s audience and music scene
Let creators express the content in their natural authentic styles to avoid it feeling forced
Showcased the new ticket link feature natively within TikTok UI, encouraging tap-through organically
Focused on quality over volume, prioritising videos that spoke directly to real fans
Created content that mirrored the tone of TikTok’s For You feed so that it blended naturally without feeling like a traditional ad
These posts positioned the Ticketmaster link as a simple, seamless action directly from TikTok - driving meaningful attention towards Nessa Barrett’s ticket page.
To activate this launch in a way that felt organic and conversion-led, we:
Hand-picked creators already connected to Nessa Barrett’s audience and music scene
Let creators express the content in their natural authentic styles to avoid it feeling forced
Showcased the new ticket link feature natively within TikTok UI, encouraging tap-through organically
Focused on quality over volume, prioritising videos that spoke directly to real fans
Created content that mirrored the tone of TikTok’s For You feed so that it blended naturally without feeling like a traditional ad
These posts positioned the Ticketmaster link as a simple, seamless action directly from TikTok - driving meaningful attention towards Nessa Barrett’s ticket page.
Views
Views
Sold out
Tour
And the Results?
And the Results?
And the Results?
A targeted fan activation that turned views into ticket sales
High-quality targeted content driving fan interest and tap-through
A strong proof-of-concept showing measurable impact for Ticketmaster’s new feature
The creator community erupted.
Each campaign hit millions of views - with standout content going viral in under 24 hours.
In just 3 days, across the three activations, we generated:
- 5M+ total views
- Huge waves of creative edits across the platform
- Reignited hype for the Death Row catalogue among Gen-Z and Gen-Alpha
These campaigns gave creators freedom to express themselves and they absolutely delivered.
Join the other companies winning with Zebr
Join the other companies winning with Zebr
Join the other companies winning with Zebr
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.