LeoStayTrill Pink Lemonade
Sparking and amplifying emerging trends on LeoStayTrill's 'Pink Lemonade', pushing it to #1 on the TikTok Music Charts just one month after activation
Sparking and amplifying emerging trends on LeoStayTrill's 'Pink Lemonade', pushing it to #1 on the TikTok Music Charts just one month after activation
Sparking and amplifying emerging trends on LeoStayTrill's 'Pink Lemonade', pushing it to #1 on the TikTok Music Charts just one month after activation
Creations
Creations
Views
Views
UGC
UGC
Here's what happened
Here's what happened
LeoStayTrill's 'Pink Lemonade' came across our desks when there were under 1,000 creations on the sound on TikTok. Our multi-phase campaign catapulted the track to No.1 on the TikTok Music Charts, with over 2M+ videos on the sound now 🥳
LeoStayTrill's 'Pink Lemonade' came across our desks when there were under 1,000 creations on the sound on TikTok. Our multi-phase campaign catapulted the track to No.1 on the TikTok Music Charts, with over 2M+ videos on the sound now 🥳
We launched with a challenge approach, allowing us to adjust the creative brief as the campaign evolved, tapping into and amplifying the momentum of organic trends.
We launched with a challenge approach, allowing us to adjust the creative brief as the campaign evolved, tapping into and amplifying the momentum of organic trends.
ZebrChallenge
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.
Phase One
Phase One
'flung my shoulder' trend
'flung my shoulder' trend
Our first phase focused on the 'flung my shoulder' trend, and this got off to a flying start. Hundreds of creators jumped on this trend, and generated over 6.5M views!
We wanted to continue this momentum, but also encourage organic content that matched the vibe of the song. Within this second challenge, we achieved 11M+ views!
Leveraging this trend, many of our dedicated creators exceeded their usual engagement! Creators that typically earned 200-300 views were now reaching 300k+ views organically. This achievement was incredibly rewarding for both the label and our creators, and helped to feed the LeoStayTrill hype!
Our first phase focused on the 'flung my shoulder' trend, and this got off to a flying start. Hundreds of creators jumped on this trend, and generated over 6.5M views!
We wanted to continue this momentum, but also encourage organic content that matched the vibe of the song. Within this second challenge, we achieved 11M+ views!
Leveraging this trend, many of our dedicated creators exceeded their usual engagement! Creators that typically earned 200-300 views were now reaching 300k+ views organically. This achievement was incredibly rewarding for both the label and our creators, and helped to feed the LeoStayTrill hype!
Just one example of a huge over-performance on this post in comparison to average engagement! 📈
Phase Two
Phase Two
Pivoting to emerging trends
Pivoting to emerging trends
We saw a new trend beginning to emerge: POV content centered around "hey pookie" lyric. We pivoted our approach to capitalize on the momentum we were seeing, to push engagement to the next level! Pivoting the brief quickly to reactive trends was key here to continue reaching new audiences and achieving strong results! 📈
This fast-paced shift gave us another wave of content, with views continuing to climb to new highs 🔥
We saw a new trend beginning to emerge: POV content centered around "hey pookie" lyric. We pivoted our approach to capitalize on the momentum we were seeing, to push engagement to the next level! Pivoting the brief quickly to reactive trends was key here to continue reaching new audiences and achieving strong results! 📈
This fast-paced shift gave us another wave of content, with views continuing to climb to new highs 🔥
Phase Three
Phase Three
Open brief
Open brief
We had now achieved a strong foundation of UGC on the sound, the next step was branching out to new audiences. To do this, we launched an open brief phase - allowing creators freedom to post within their usual content style. This allowed the track to filter into broader content styles, maximising sound awareness to it's full potential.
We had now achieved a strong foundation of UGC on the sound, the next step was branching out to new audiences. To do this, we launched an open brief phase - allowing creators freedom to post within their usual content style. This allowed the track to filter into broader content styles, maximising sound awareness to it's full potential.
And the Results?
And the Results?
And the Results?
Across the campaign, we generated 350+ videos and 15.5M+ views!!
The song also entered the UK charts at #59 the same week as topping the TikTok Music Charts!
Across the campaign, we generated 350+ videos and 15.5M+ views!!
The song also entered the UK charts at #59 the same week as topping the TikTok Music Charts!
UGC
The UGC usage was the most impressive stat from the campaign, with 2,000,000 new videos made using the sound over the course of our activation!
#1 TikTok Music Charts
A month after beginning activation, the sound was pushed to #1 on the TikTok Music Charts! 🔥
Creations
Creations
Views
Views
UGC
UGC
Join the other companies winning with Zebr
Join the other companies winning with Zebr
Join the other companies winning with Zebr
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Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.