Sinners I lied to you

Sinners I lied to you

Sinners I lied to you

Turning a cinematic moment into a viral Halloween-ready TikTok trend 🧛‍♀️

0K+

Creations

Oscar
Winner

0K+

UGC

What We Did

What We Did

To build momentum around Sinners, we focused on tapping into the film’s dark aesthetic and leaning into the natural TikTok trends that pair well with supernatural storytelling.

Using I Lied to You as the core sound, our goal was to encourage creators to explore vampire-inspired content while making trends that are accessible for a wide range of users to jump in.

Interactive Filters

Custom-made interactive filters that bring your product, film, or song to life - gamified, shareable, and built to connect with customers and fans through the trends driving social culture.

Phase one

Movie/ Halloween Trends

Movie/ Halloween Trends

For phase one, we leaned heavily into vampire and gothic-inspired content that matched the tone of the film. Creators produced dramatic lip-syncs, transitions, dark romance moments, and POV storytelling inspired by the film.


By leaning into this aesthetic, the content felt immersive while still remaining easy for creators to recreate with halloween in full swing. As UGC continued to build up, the trend build momentum and encouraged wider UGC participation.

Phase Two

Creating a Custom TikTok filter

Creating a Custom TikTok filter

To expand participation beyond niche creators, we introduced a personalised filter designed to bring the Sinners world to life. The filter allowed users to transform their look with vampire-inspired lens, making it simple for anyone to jump on the trend.


This encouraged a broader audience to engage with the sound - a personalised filter excelled engagement, broadened reach and build on UGC.

And the Results?

And the Results?

And the Results?

The campaign generated 20 Zebr submissions and helped drive 21.9K UGC creations, building strong visibility for the sound and film across TikTok. By combining cinematic vampire trends with an accessible personalised filter, the campaign successfully encouraged wider creator participation while reinforcing the supernatural identity of Sinners.

The film later went on to win an Oscar, marking a major milestone for the and further cementing its cultural impact 🏆

The campaign generated 20 Zebr submissions and helped drive 21.9K UGC creations, building strong visibility for the sound and film across TikTok. By combining cinematic vampire trends with an accessible personalised filter, the campaign successfully encouraged wider creator participation while reinforcing the supernatural identity of Sinners.

The film later went on to win an Oscar, marking a major milestone for the and further cementing its cultural impact 🏆

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Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk