Fueling a choreography, lip-sync wave to transform Raindance into a scroll-stopping TikTok trend ☔⚡
Zebr submissions
Views
UGC
From the get go, it was clear Raindance had natural trend potential, both with lip sync style posts and couples content.
We launched a Zebr challenge to get our creators involved and help push trends even further across the platform, building on that early momentum in a way that felt organic and fun.
We focused on amplifying what was already working. That meant activating couples creators and lifestyle duos to lean into the playful lip-sync and dance trend - from smooth living-room choreo to spontaneous “out in the wild” moments. The goal was to keep everything feeling effortless and authentic.
The lip-sync and dance gathered momentum, travelling naturally across the platform, with couples, friendship duos, and even solo creators stepping in to play both roles. As more creators jumped in, the trend quickly became a recognisable and staple trend of early 2026.
Posts
Views
UGC
Our content delivered some amazing results across the campaign - achieving 30 Zebr posts, 2.1M views, and most notably an incredible 10% average engagement rate, signalling how well our content was resonating with audiences.
The knock-on effect on UGC was huge. By the end of our activation, there were 200K+ more videos on the sound than when we first launched. Creators all over were jumping in, recreating the trend, and pushing the sound forward, with content continuing to spiral across the platform.
The album went on to be nominated for the BRITs Album of the Year 🏆
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