Death Row Records Catalogue
Death Row Records Catalogue
Death Row Records Catalogue
Teaming up with Snoop Dogg, Death Row Records and TikTok SoundOn to deliver exclusive songs from their catalogue to creators!
Creations
Views
Activation
What We Did
What We Did
We partnered with TikTok SoundOn and the legendary Death Row Records to launch iconic catalogue tracks exclusively on TikTok - giving them fresh exposure and unlocking new audiences a whole week before streaming platforms.
The tracks - including Snoop Dogg’s “Gin and Juice”, Tha Dogg Pound’s “Big Pimpin 2” and Warren G’s “Regulate” - gave TikTok users first access to a cultural moment, and our campaigns became the engine powering that attention.
We partnered with TikTok SoundOn and the legendary Death Row Records to launch iconic catalogue tracks exclusively on TikTok - giving them fresh exposure and unlocking new audiences a whole week before streaming platforms.
The tracks - including Snoop Dogg’s “Gin and Juice”, Tha Dogg Pound’s “Big Pimpin 2” and Warren G’s “Regulate” - gave TikTok users first access to a cultural moment, and our campaigns became the engine powering that attention.
Zebr Challenge
Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!
Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached..
TikTok exclusive
The creative approach
The creative approach
We activated three separate creator challenges, each designed around the vibe of the original tracks. Our strategy was to spark creative remixes, nostalgia-driven edits, streetwear styling, storytelling transitions and “old-school meets new-school” energy.
Creators leaned into the soundscape:
- Throwback fits and retro edits
- Cars, sunsets, lifestyle transitions
- Nostalgic references and West Coast aesthetics
This allowed the catalogue to live in modern TikTok culture while celebrating its legacy.
We activated three separate creator challenges, each designed around the vibe of the original tracks. Our strategy was to spark creative remixes, nostalgia-driven edits, streetwear styling, storytelling transitions and “old-school meets new-school” energy.
Creators leaned into the soundscape:
- Throwback fits and retro edits
- Cars, sunsets, lifestyle transitions
- Nostalgic references and West Coast aesthetics
This allowed the catalogue to live in modern TikTok culture while celebrating its legacy.
And the Results?
And the Results?
And the Results?
Views
Views
300+
Posts
5M+ views in 72 hours as creators brought classic Death Row hits roaring back to life on TikTok.
The creator community erupted.
Each campaign hit millions of views - with standout content going viral in under 24 hours.
In just 3 days, across the three activations, we generated:
- 5M+ total views
- Huge waves of creative edits across the platform
- Reignited hype for the Death Row catalogue among Gen-Z and Gen-Alpha
These campaigns gave creators freedom to express themselves and they absolutely delivered.
The creator community erupted.
Each campaign hit millions of views - with standout content going viral in under 24 hours.
In just 3 days, across the three activations, we generated:
- 5M+ total views
- Huge waves of creative edits across the platform
- Reignited hype for the Death Row catalogue among Gen-Z and Gen-Alpha
These campaigns gave creators freedom to express themselves and they absolutely delivered.
Join the other companies winning with Zebr
Join the other companies winning with Zebr
Join the other companies winning with Zebr
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.
Ready to see results in 24 hours?
Let’s talk about your next campaign - and how we can move culture together.