Barbie

Creating Barbie-themed content on multiple songs from the soundtrack to drive TikTok awareness to the Barbie Movie 🍿

Creations

0M+

Views

0.4M+

UGC

What We Did

The Barbie Movie was one of the biggest cultural moments of the last decade, and we had the chance to bring multiple soundtrack songs to life on TikTok 💖

From Dua Lipa to Charli XCX, Nicki Minaj to Ice Spice, we created custom campaigns that let fans hype up each track and the film’s release

Check out how we brought each song to life and drove fan engagement step by step:

Interactive filters

Custom-made interactive filters that bring your product, film, or song to life - gamified, shareable, and built to connect with customers and fans through the trends driving social culture.

Track one

Charli XCX - Speed Drive

For this campaign, we centered on Barbie-themed content and saw a surge of creative Barbie-inspired filters coming through 💁‍♀️

We ran a single, focused challenge to encourage maximum participation from creators, rewarding them based on view milestones to incentivise their best work.

That one challenge alone delivered 80+ posts, 600K+ views in just 48 hours, and inspired UGC of over 3k 🎀

For this campaign, we centered on Barbie-themed content and saw a surge of creative Barbie-inspired filters coming through 💁‍♀️

We ran a single, focused challenge to encourage maximum participation from creators, rewarding them based on view milestones to incentivise their best work.

That one challenge alone delivered 80+ posts, 600K+ views in just 48 hours, and inspired UGC of over 3k 🎀

Track two

Nicki Minaj & Ice Spice - Barbie World

After tracking the rising popularity of Barbie-themed filters during the Charli XCX challenge, we doubled down on the most reactive one: “Seeing how I would look as a Barbie doll.”

The filter was a perfect match for the energy of the track - fun, bold, and instantly shareable. We launched a dedicated filter-only challenge to maximize momentum. The response was incredible: creators jumped in with friends, family, and even their pets, turning the filter into a playful viral moment!

This set off a flood of UGC, and fans began posting organic content with the song and filter within hours. We delivered 120+ creator posts and 900K+ views, with so many standout pieces of content along the way. Since activating the campaign, over 40,000 new videos have been created on the sound!

After tracking the rising popularity of Barbie-themed filters during the Charli XCX challenge, we doubled down on the most reactive one: “Seeing how I would look as a Barbie doll.”

Track three

Dua Lipa - Dance The Night

To inspire creativity, we ran this campaign with an open brief - giving creators the freedom to use the track in a way that would fit their style and audience. The result? A wave of amazing content: fun dance clips, Barbie-inspired makeup looks, themed outfits, and so much more. Our creators fully embraced the Barbie vibe, and the campaign delivered 100+ posts, 1.1M+ views, and over 14,000 new videos on the TikTok sound!💞

And the Results?

Videos

Pink

Social takeover

1B+

Streams

When TikTok Meets a Pink Global Phenomenon

Across three challenge campaigns, we generated over 3 million pieces of UGC, scaling Barbie-themed trends to new levels, including one trend that alone sparked 40,000+ organic creations.

This surge of activity boosted the soundtrack, helping multiple songs go viral on TikTok, reach For You Pages globally, and drive strong streaming growth on Spotify and Apple Music.

The movie was already everywhere - but TikTok took it to another level 🚀

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