From feel-good track to full-on summer blessing ☀️ Powering golden hour, holidays, and everything in between.
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UGC
Zebr Posts
Blessings already had the perfect summer energy - upbeat, carefree, and made for golden hour.
From early trend signals, it was clear the sound was naturally pairing with sunny content, holiday clips, festival moments, and “life lately” style montages.
Rather than reinventing the wheel, our focus was simple: amplify what was already working and push the sound further into the peak of summer momentum.
We leaned fully into the summer trends that were building around the sound - activating creators across lifestyle, travel, friendship, couples, and festival content to showcase their version of “soaking up the sun.” Think beach days, rooftop drinks, holidays with friends, spontaneous city moments, and carefree golden-hour edits.
The brief allowed creators to add their own twist - it was about capturing real summer energy. By encouraging creators to use the sound with summer moments, and the content felt effortless and authentic. As more videos stacked up, the sound became even more recognisable, prompting a wider mix of creators to jump in and use this for their own summer recaps and highlight posts.
This domino effect helped push Blessings from a seasonal vibe into a go-to soundtrack for summer.
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UGC
When one feel-good anthem becomes the soundtrack to everyone’s best summer yet
The campaign generated 17M+ views, 62K+ UGC creations, and 156 Zebr submissions. What started as steady summer momentum scaled into a multi-platform trend, with creators across all niches using the sound to song their best sunny moments.
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