Tommy Richman Million Dollar Baby

Helping 'Million Dollar Baby' to the top of the TikTok Music Charts and #2 on the US Billboard Hot 100 Charts! 💵

Creations

0.6M+

Views

0M+

UGC

What We Did

'Million Dollar Baby' was a huge hit for Tommy Richman in May 2024, and with our involvement the sound was amplified to over 6 million videos!

Through our challenge campaigns, we encouraged creators to participate in trends and produce content in the style of emerging trends.

This approach drove millions of views and hundreds of posts, significantly increasing UGC and boosting awareness of the sound.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Hype / reaction content

We asked creators to make hype content for the sound, as this was already resonating well on the app! Our creators absolutely loved the challenge, creating quality content and generating 130+ posts and 5.3M+ views!

The challenge was open to all creators on our app, allowing fans of the artist to draw towards entering naturally - allowing us to achieve organic-looking content.

Phase two

Amplifying reactive trends

Multiple trends begun taking off on the app, with creators getting more and more creative with the styles of content they were making using the sound! We ran an additional challenge phase, allowing creators to engage with the song in their own way.

From running a smaller challenge, we achieved 100+ posts and 3.3M+ views from our creator community!

And the Results?

Videos

Viral

TikTok sound

1.3B+

Streams

From TikTok heat to chart domination

In total, we achieved 250+ posts and 8.6M+ views across our content, combined with growth of 5.1 million new videos over the time we were activating!

In the UK, 'Million Dollar Baby' peaked at #3 in only its third week of entering the charts! In the US, it peaked at #2!!

The sound also went to #1 in the TikTok Music Charts, remaining at #1 in the US TikTok Charts for several weeks! TikTok’s impact on streaming and chart performance is undeniable, and in this case, it helped deliver incredible results for a previously relatively unknown artist.