Another platform we’ve proudly added to the list of social spaces we’re dominating is YouTube Shorts - and we’re already making waves ✨🌊
To kick things off, we launched a YouTube Shorts Challenge for Maggie Rogers - Don’t Forget Me, and the results were instant. Within just a few hours of going live, the momentum skyrocketed 🚀 Creators jumped straight in with fresh, original content for Shorts, while others reposted their high-performing videos from across platforms - all helping the sound explode with visibility.
This first activation has already shown just how powerful Shorts can be for building a trend, boosting UGC, and getting a track in front of an entirely new wave of viewers!
YouTube Shorts
To activate the sound, we encouraged creators to make content that truly fits the vibe of the track! Everything from original YouTube Shorts to reposts of high-performing videos from other platforms. This helped us seed the sound quickly, build early momentum, and maximise reach across different creator styles 🕺✨
Our Challenge feature continues to be a powerful way to flood a sound with diverse, music-driven content - and it definitely delivered.
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How a Single Activation Sparked a Wave of Shorts (And Millions of Views)
Within just a few hours of launch, the activation took off - over 55 YouTube Shorts were created by our influencers, the sound surged past 370k views, and organic UGC climbed quickly with more than 430 creators jumping on board. Because the content leaned so heavily into music and storytelling, we also saw creators outside the activation start using the sound organically, giving the trend an extra boost.
And then the best part: within just 24 hours, we hit 70+ total Shorts, more than 1 million views, and 440+ UGC posts live on the sound. Our activated creator content is already sitting right at the top of the sound page, helping set a clear creative direction and making it easy for the momentum to keep growing.
