Jess Glynne Jet2

Turning the Jet2 Holiday Craze Into a Wave for Love Has Gone

Creations

0K+

Views

0hours

Activation

What We Did

We tapped into one of the UK’s biggest ongoing cultural moments - the Jet2 holiday content wave - and used it to ignite fresh momentum behind Jess Glynne’s new single Love Has Gone.

As Hold My Hand continued to dominate TikTok through thousands of Jet2 “Nothing Beats a Jet2 Holiday” edits, the label needed a fast-turnaround activation to ride that energy and translate it into hype for the new track.

By leaning into the existing meme language, summer nostalgia, and the instantly recognisable Jet2-flight aesthetic, we activated creators within hours - pushing Love Has Gone into the centre of the conversation just as the 2024 summer season was coming to a close.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Hijacking the Jet2 cultural wave

As the Jet2 holiday meme cycle hit its peak, TikTok was flooded with edits, POVs, and comedic takes using Jess Glynne’s legacy track Hold My Hand.
We saw an opening - take the nostalgia and energy around the Jet2 trend and redirect it into a new moment for Love Has Gone.

Creators were briefed with:

POVs about summer ending
Jet2-themed captions and humour
“Jess is back” narrative language
Holiday-energy edits + text-on-screen content

The goal: keep the Jet2 moment alive for one final wave while seamlessly introducing the new single.

Within hours of launching, creators activated across every format - from comedy skits to holiday-manifesting POVs - all tied to the Jet2 cultural identity that was already dominating UK feeds.

Creators were briefed with:

POVs about summer ending
Jet2-themed captions and humour
“Jess is back” narrative language
Holiday-energy edits + text-on-screen content

The goal: keep the Jet2 moment alive for one final wave while seamlessly introducing the new single.

Within hours of launching, creators activated across every format - from comedy skits to holiday-manifesting POVs - all tied to the Jet2 cultural identity that was already dominating UK feeds.

And the Results?

Views

Viral

Content

24Hours

Activation

Turning a Cultural Wave Into a Flash-Hit Moment

In just 24 hours, we executed a rapid creator blitz achieving 61 posts and over 500K views - tapping directly into one of the strongest UK cultural trends of the summer.

By aligning Love Has Gone with the already-exploding Jet2 meme ecosystem, we generated immediate traction, boosted conversation around Jess Glynne’s return, and placed the new single at the heart of a moment that audiences were already obsessed with.

This activation proved the power of real-time cultural hijacking - fast, reactive, and built to capture lightning in a bottle.