Partiful - Party invite app

Driving authentic TikTok awareness for Partiful with a custom party-vibe filter and creator-led native content.

Views

Saves

What We Did

We teamed up with Partiful, the fast-growing event-planning app, to spark genuine awareness on TikTok without ever feeling like an ad.

At the core of the campaign was our custom in-house filter — “What’s Your Party Vibe?” — designed to inspire creators to build event ideas in a way that felt fun, native and authentic.

Filters have always been one of the strongest UGC unlocks, and this one served as the cultural entry point to introduce Partiful to wider audiences. By pairing it with creators who already make event, lifestyle and social-planning content, the campaign blended seamlessly into the feed and earned trust from viewers instantly.

Targeted creators

Smart matching, human approval.
We pick from a vetted creator community to find the right fit.
All creators and content are approved before launch.

TikTok filter

Launching Native Creator Content with Our Custom Party Filter

Since authenticity was key, we activated a small but highly relevant group of creators and guided them to integrate Partiful subtly through storytelling and event inspiration.

Creators used the “What’s Your Party Vibe?” filter to:

Reveal their party theme or vibe
Build a fun, personality-driven event idea
Show how they’d plan the event using Partiful
Keep the content looking native, relatable and non-promotional

This ensured every video felt like a genuine TikTok moment rather than a branded placement, which helped drive high watch-time and strong user trust.

Since authenticity was key, we activated a small but highly relevant group of creators and guided them to integrate Partiful subtly through storytelling and event inspiration.

Creators used the “What’s Your Party Vibe?” filter to:

Reveal their party theme or vibe
Build a fun, personality-driven event idea
Show how they’d plan the event using Partiful
Keep the content looking native, relatable and non-promotional

This ensured every video felt like a genuine TikTok moment rather than a branded placement, which helped drive high watch-time and strong user trust.

And the Results?

Views

500+

Turning Native Content Into High-Trust Awareness

Through just 15 carefully selected creators, the campaign delivered 250K+ views, strong watch-time and 500+ saves from users wanting to revisit the app later.

It proved the power of pairing an interactive filter with creators whose content already aligns with the brand, resulting in natural, trust-building awareness that feels nothing like an ad.