Scaling an emerging dance trend into a #1 TikTok chart moment 🚀
Cross-platform posts
Views
UGC
When Share The House launched, early traction on TikTok revealed a dance trend beginning to form organically around the sound.
The choreography was high-energy and highly repeatable, making it a natural fit for the platform. Rather than shifting the creative direction, we leaned fully into the behaviour already driving engagement and built a strategy around scaling it fast.
The dance format was already resonating with creators, so our approach focused on acceleration rather than reinvention. Phase One centered on reinforcing the trend, gaining strong traction, and encouraging participation. The repetition of the choreography created familiarity, making it easier for new creators to jump on and replicate, accelerating organic spread across the platform. As more creators joined in, the dance became synonymous with the track, pushing it further into wider lifestyle and friend-group content.
As momentum built, we widened the creative brief to extend the lifespan of the trend. Creators were encouraged to remix the choreography, experiment with transitions and incorporate house-party energy that matched the vibe of the record. This allowed the sound to move beyond one strict format while, allowing us to engage an even wider pool of creators.
To broaden reach beyond TikTok, we introduced a Snapchat phase, developing a custom Game Lens inspired by the track’s playful, high-energy feel. This interactive layer extended the campaign cross-platform, deepening engagement with the sound. Our Game Lens has been played over 435,000 times, resulting in views of 890,000 - tapping into previously unreached audiences and boosting sound awareness even further.
Cross-platform posts
Views
UGC
By amplifying an organic dance moment through a high-volume creator strategy and multi-platform rollout, Share The House delivered 6.9M+ total views, an increase of 82k+ in UGC creations, bringing total UGC to a whopping 89k+ on TikTok alone. With over 200+ Zebr posts amassing 26k shares, the track ultimately secured the #1 position on the TikTok charts 📈
Our Snapchat phase enabled us to tap into new audiences, developing a highly replayable and interactive way to propel the sound even further, generating 4,600 new posts on the sound.
What began as an emerging dance trend evolved into a dominant content wave, transforming early organic momentum into chart-topping platform impact 🕺
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