October brought a storm of spooky soundtracks, and we inspired over 150K new creations, adding to the 1.5M+ pieces of content already across the sounds!
Creations
Views
UGC
Halloween on TikTok always hits different - and with ‘Somebody’s Watching Me’ and ‘Monster Mash’ both creeping back into the spotlight, we jumped in to supercharge the spooky season.
We created the bespoke filters ‘My Halloween Costume 2025’ and ‘’Who’s Watching Me?’’, and saw a flood of usage! The filters gave Gen Z an easy, playful way to engage with the sounds, and most importantly - discovery of these classic tracks.
The filters sparked over 1.5K creations, unleashing a wave of reactions and engagement!
Somebody's Watching Me
We asked creators to jump in with spooky, high-energy content for the sound - especially using the “Who’s Watching Me?” filter, which was already blowing up across the app. Pairing this with SFX makeup artists and Halloween-ready creators gave the campaign an instant edge. Our creators ran with it, delivering tons of eerie, fun, and totally on-trend posts that racked up impressive engagement and pushed the sound even further! 👀🔥
Creators jumped on the costume randomiser filter, which was perfectly-timed 2025 pop-culture costumes. Our creators had a blast with it! Pairing the filter with fun reveals, trending characters and even cosy autumn-aesthetic moments to hype up the Halloween season.
The result? A flood of playful, festive content that kept the sound buzzing and the spooky vibes rolling all October long! 🎃🕺
Trends
UGC
A Spooktacular Wave of Views & UGC
Over 250+ posts and 10M+ views! Using our Zebr Repost feature, we amplified the best performing content with our most aligned mid-macro creators, keeping the momentum (and the scares!) going all throughout October.
Next Halloween - who you gonna call? 📞
Even the Ghostface himself made a spooky appearance in the content! 👻
