Home Alone

Supercharging Christmas nostalgia with a Home Alone filter that drove 600K+ creations and 200M+ views.

0M+

Views

0K+

Creations

What We Did

We kicked off Christmas early by launching a pre-release campaign for the iconic Home Alone soundtrack - using a custom-made interactive filter to ignite nostalgia, spark UGC and build momentum 6 to 8 weeks before the holiday peak.

Home Alone is one of the most beloved holiday films of all time - and this year, we brought its nostalgic magic to socials through a multi-filter campaign built around the iconic soundtrack “Somewhere in My Memory” 🎄✨

By combining TikTok-native filters, gamified interactions and cross-platform creator content, we turned Home Alone into an early-season viral moment - long before Christmas officially arrived.

With our in-house filter creator, we built a bespoke “Which Home Alone character are you?” effect, tapping directly into nostalgia, humour and the universal love for 90s Christmas classics. The filter exploded instantly and became the anchor for a multi-platform push that carried the soundtrack into holiday culture.

Interactive filters

Custom-made interactive filters that bring your product, film, or song to life - gamified, shareable, and built to connect with customers and fans through the trends driving social culture.

Phase one

Filter one

Launching the Interactive filter wave

To spark early momentum, we built and released our custom Home Alone filter - a nostalgic character-selector effect designed to be fun, replayable and instantly shareable.

This became the centrepiece of the activation, driving:

Mass participation from creators and fans
A huge spike of early-November UGC
High rewatch rates due to the gamified “character reveal” mechanic
Rapid sound adoption across TikTok

The filter ignited a cultural wave, generating 600,000+ total uses and over 200 million views across all formats.

It proved the unlock: combining nostalgia, interactivity and gamification is one of the fastest ways to heat up a pre-release moment.

To spark early momentum, we built and released our custom Home Alone filter - a nostalgic character-selector effect designed to be fun, replayable and instantly shareable.

This became the centrepiece of the activation, driving:

Mass participation from creators and fans
A huge spike of early-November UGC
High rewatch rates due to the gamified “character reveal” mechanic
Rapid sound adoption across TikTok

The filter ignited a cultural wave, generating 600,000+ total uses and over 200 million views across all formats.

It proved the unlock: combining nostalgia, interactivity and gamification is one of the fastest ways to heat up a pre-release moment.

Phase two

Unlocking Christmas Nostalgia

Once the filter had taken off on TikTok, we expanded the momentum by leaning into universal Christmas nostalgia across both TikTok and Instagram. This second wave tapped directly into the emotional, playful and 90s-inspired content that makes Home Alone so culturally timeless.

Creators were encouraged to explore:

Nostalgic 90s Christmas moments
Home Alone themed POVs and humour
Festive countdown content that tied naturally to the soundtrack
Classic Christmas lifestyle posts that felt warm, iconic and instantly shareable
Seasonal storytelling that connected the soundtrack to the wider Christmas universe

This cross-platform push carried the trend far beyond TikTok alone, unlocking a broader festive audience and ensuring Home Alone remained a central cultural touchpoint as the holiday season approached.

Creators were encouraged to explore:

Nostalgic 90s Christmas moments
Home Alone themed POVs and humour
Festive countdown content that tied naturally to the soundtrack
Classic Christmas lifestyle posts that felt warm, iconic and instantly shareable
Seasonal storytelling that connected the soundtrack to the wider Christmas universe

And the Results?

0K+

Videos

200M+

Views

Viral

Filters

Turning Home Alone Into a Pre-Season Viral Moment

When TikTok Meets a Holiday Classic

This campaign demonstrated how powerful early ignition can be. By launching our custom filter at the start of November, we generated massive engagement before the Christmas rush, built culture ahead of the season, and made Home Alone an early viral moment.

The blend of interactive filters, gamified mechanics and nostalgic cross-platform content transformed a classic film into a fresh cultural wave - proving that well-timed pre-release campaigns can spark Christmas magic long before December.