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Creations
By combining TikTok-native filters, gamified interactions and cross-platform creator content, we turned Home Alone into an early-season viral moment - long before Christmas officially arrived.
With our in-house filter creator, we built a bespoke “Which Home Alone character are you?” effect, tapping directly into nostalgia, humour and the universal love for 90s Christmas classics. The filter exploded instantly and became the anchor for a multi-platform push that carried the soundtrack into holiday culture.
To spark early momentum, we built and released our custom Home Alone filter - a nostalgic character-selection effect designed to be fun, replayable and instantly shareable.
This became the centrepiece of our activation, driving mass participation from creators and fans and a huge spike of pre-Christmas UGC. It sparked rapid sound adoption across TikTok, generating 600,000+ total uses and over 200M views across all platforms.
The campaign demonstrated that nostalgia, interactivity, and gamification together are a fast track to momentum.
Once the filter had taken off on TikTok, we expanded the momentum by leaning into universal Christmas nostalgia across both TikTok and Instagram. This second wave tapped directly into the emotional, playful and 90s-inspired content that makes Home Alone so culturally timeless. Creators were encouraged to explore 90s Christmas nostalgia and Home Alone themed POVs and humour. From festive countdowns to iconic lifestyle posts and seasonal storytelling, our content connected the soundtrack seamlessly to the Christmas season.
This cross-platform push took the trend beyond TikTok, reaching a wider festive audience and keeping Home Alone front and center as the holiday season kicked off.
200M+
Views
This campaign showcased the power of early ignition. By launching our custom filter at the start of November, we generated massive engagement ahead of the Christmas rush, built cultural momentum, and turned Home Alone into an early viral moment.
The combination of interactive filters, gamified mechanics, and nostalgic cross-platform content transformed a classic into a fresh cultural wave - proving that well-timed pre-release campaigns can create Christmas magic long before December.
