TXT x Anitta
Back For More

TXT x Anitta
Back For More

Fueling momentum and fan engagement by riding TikTok trends 🔥

Fueling momentum and fan engagement by riding TikTok trends 🔥

0M+

Videos

0K+

UGC

0

Zebr Posts

What We Did

What We Did

When the campaign kicked off, UGC for Back for More was just starting to spark, with early dance moments emerging. We jumped in fast, activating creators and leaning into what was already catching on. The official dance became an instant hook, giving us the perfect momentum to ride emerging trends in real time.

Zebr Challenge

  • Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

  • Creators submit posts based on a creative brief.

  • Encourages participation only in challenges they connect with, ensuring quality content.

  • Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Phase one

Filter one

Scaling the Dance Trend

Scaling the Dance Trend

Phase One focused on the official Back for More dance. Through our challenge approach, TikTok was flooded with creative dance posts, with each creator adding their own spin. We also cherry-picked macro creators to amplify reach and engagement even further.


Early posts performed strongly, igniting high engagement and helping the sound spread rapidly across the platform.

Phase One focused on the official Back for More dance. Through our challenge approach, TikTok was flooded with creative dance posts, with each creator adding their own spin. We also cherry-picked macro creators to amplify reach and engagement even further.


Early posts performed strongly, igniting high engagement and helping the sound spread rapidly across the platform.

Phase two

Phase two

Expanding Creative Formats

Expanding Creative Formats

As the campaign evolved, we widened the brief to embrace casual “vibing” content, mirroring the organic trends already popping on TikTok. Creators were able to produce authentic, high-energy content that kept the sound trending and engagement climbing.


By reacting in real time to what was resonating, we kept momentum alive and sustained a steady wave of interaction throughout the campaign 📈

As the campaign evolved, we widened the brief to embrace casual “vibing” content, mirroring the organic trends already popping on TikTok. Creators were able to produce authentic, high-energy content that kept the sound trending and engagement climbing.


By reacting in real time to what was resonating, we kept momentum alive and sustained a steady wave of interaction throughout the campaign 📈

And the Results?

And the Results?

And the Results?

0+

Videos

Videos

Viral

Trends

5k+

5k+

New Creations

The campaign generated 23.8M+ views across 70+ creator submissions, drove over 1M likes, and helped spark a rise in UGC of 5K+ new creations.

By combining rapid activation, dance-led creative, and flexible briefs, we helped Back for More dominate TikTok trends, drive meaningful fan engagement and boost sound engagement within our key target areas  🚀

Join the other companies winning with Zebr

Join the other companies winning with Zebr

Join the other companies winning with Zebr

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk

Ready to see results in 24 hours?

Let’s talk about your next campaign - and how we can move culture together.

Let's talk