Boosting dance content for Beyoncé's 'Texas Hold 'Em', resulting in global #1's and viral trends 🤠
Creations
Views
UGC
When Beyoncé dropped her instantly-iconic country track Texas Hold ’Em, we couldn’t wait to saddle up and get involved!
When Texas Hold ’Em landed on our desks, we couldn’t resist. A Beyoncé release and a country moment? Say less 🐴✨
As dance trends started bubbling up around the sound, we leaned straight into it, launching a Challenge to boost the momentum while letting organic content flow naturally. Pairing this with a Direct phase helped us build on the moment and keep the track moving across feeds!
Flooding the sound with the dance content allowed UGC to sky-rocket, gaining 632,000+ new videos than when we began activating! 🚀
So many of our creators wanted to jump on this song, generating us 120+ dance and hype posts! These posts stacked up more than 10 million views in total!
After achieving millions of views and hundreds of thousands of UGC on TikTok, we took our activation over to Instagram Reels to push more sound awareness there 🕺
Again, our creators out-did themselves and we achieved 8 million views across our incredible dance posts!
1M+
UGC
Boots, Beats, and Beyoncé: The Perfect Social Storm
Texas Hold 'Em' shot to #1 in the UK and the US after becoming a viral sound on both TikTok and Instagram! 🥇
In total, we achieved 210+ posts and 18 million+ views across both platforms, through some incredible content from our creators 👑
