Turning real-world predictions into creator-led conversations at scale 📈
Zebr Submissions
Views
Our objective was to build awareness around Kalshi by showing creators and audiences how they could make predictions on real-world events. Rather than approaching it as a traditional app campaign, we focused on making Kalshi feel like part of the conversations people were already having online.
Using a combination of Challenge and Direct approaches, we encouraged creators to naturally incorporate Kalshi into trending cultural moments, making the content feel authentic to their audiences while showcasing the app's core proposition.
Zebr Challenge
We tapped into the huge amount of conversation already happening around Love Island, giving creators an easy way to bring Kalshi into debates around who would couple up, who would get dumped and, ultimately, who would win! Creators put their own spin on predictions through reaction-led content, comedy and commentary, making Kalshi feel like a natural part of the conversation rather than a traditional brand integration.
As attention shifted towards the World Cup, we brought Kalshi into the world of sport! Creators encouraged viewers to make predictions around upcoming games and outcomes. By working with sports, entertainment and lifestyle creators, we were able to adapt the messaging to different audiences while keeping the content native to each creator's style. This helped show how Kalshi could be used to predict the moments people were already watching, talking about and sharing!
We then brought the same approach into Big Brother, tapping into the endless speculation and conversation around the show. Creators encouraged to predict everything from who would make it to the final to who might be the next housemate to leave, turning everyday reality TV buzz into opportunities to engage with Kalshi! The creative was simple, relatable and easy to adapt, helping us continue the momentum while introducing the app to a new audience.
Proof That Consistency Creates Breakthrough Moments
Zebr Submissions
Views
The campaign generated an incredible 1.2B+ views and 250+ Zebr creator posts, helping introduce Kalshi to millions of potential new users.
By tapping into real-time cultural conversations and giving creators the freedom to speak in their own voice, we successfully transformed everyday predictions into highly engaging social content. The campaign not only generated massive awareness but also helped drive app sign-ups by positioning Kalshi as the go-to platform for predicting the moments everyone was already talking about.
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