Kalshi App

Turning real-world predictions into creator-led conversations at scale 📈

Zebr Submissions

0M+

Views

0M+

Likes

Here's what happened

Our objective was to build awareness around Kalshi by showing creators and audiences how they could make predictions on real-world events. Rather than approaching it as a traditional app campaign, we focused on making Kalshi feel like part of the conversations people were already having online.

Using a combination of Challenge and direct approaches, we encouraged creators to naturally incorporate Kalshi into trending cultural moments, making the content feel authentic to their audiences while showcasing the app's core proposition.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase One

Tapping Into Cultural Moments

The campaign centred around the biggest events people were already discussing online, from reality TV and boxing to major sporting moments like the World Cup. Creators were encouraged to share their predictions, debate potential outcomes, and invite their audiences to join the conversation using Kalshi.

Rather than following one fixed format, we allowed creators to tailor the content to their own style - whether that was comedy, sports commentary, lifestyle content, or reaction videos. By weaving Kalshi into conversations that were already trending, the campaign felt native to each creator's platform and encouraged genuine audience engagement.

Weekly competitions kept momentum high throughout the campaign, while ongoing Direct seeding ensured fresh content continued to appear around new events and predictions.

And the Results?

Proof That Consistency Creates Breakthrough Moments

Zebr Submissions

Views

0M+

Likes

The campaign generated an incredible 727M+ views, 2.7M likes, and 84+ Zebr creator posts, helping introduce Kalshi to millions of potential new users.

By tapping into real-time cultural conversations and giving creators the freedom to speak in their own voice, we successfully transformed everyday predictions into highly engaging social content. The campaign not only generated massive awareness but also helped drive app sign-ups by positioning Kalshi as the go-to platform for predicting the moments everyone was already talking about.