Bringing Can’t Get You Out of My Head back to life with a Gen Z twist on the iconic 90s song 🪩
Creations
Views
UGC
We spotted an emerging organic trend on Reels and saw an opportunity to push it further, getting the format in front of a much wider audience.
By combining Challenge and Direct creator activity, we helped build momentum around the trend while giving creators plenty of room to put their own spin on it.
Creators also naturally cross-posted their content to TikTok, creating two streams of engagement and helping the trend travel beyond its original platform.
Amplifying Trends
We spotted an emerging trend on Reels and saw an opportunity to push it to a much wider audience. The creative was already gaining traction organically, so rather than reinventing it, we focused on getting more creators involved and giving them the freedom to make it their own.
Through a mix of Challenge and Direct, we seeded the trend across a wider creator pool, while creators also naturally cross-posted their content to TikTok. This helped the trend travel across both platforms and opened it up to new content styles, with creators putting their own spin on the format and showing just how versatile it could be.
Views
UGC
The campaign generated 30.7M+ views, 369K+ UGC creations and 86 Zebr submissions, helping take an emerging organic moment and turn it into a much wider trend across Reels and TikTok.
What started as a single trend quickly evolved as creators experimented with their own takes, broadening the trend's appeal and helping drive even more reach and engagement 🚀
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