A/B testing two key soundtracks from Little Women across Instagram Reels ✨
Zebr submissions
Views
UGC
We tested two standout instrumental soundtracks from the Little Women soundtrack across Instagram Reels, aiming to spark a wave of whimsical, cottagecore inspired content. Creators leaned into a more scenic, atmosphere-led approach, capturing soft, pastoral visuals that mirrored the film’s tone and helped drive organic adoption of the sounds across the platform integrating our secret Zebr recipe and data-driven results to drive through.
The couples dance trend was already resonating with creators, so our approach focused on acceleration rather than reinvention. Phase One focused on reinforcing the trend, gaining strong traction, and encouraging engagement. The repetition of the choreography created familiarity, making it easier for new creators to jump on and replicate, accelerating organic spread across the platform. As more creators joined in, the dance became synonymous with the track, encouraging more creators to jump on board, broadening to lifestyle and friend-group creators!
We then activated a repost campaign to engage targeting creators, encouraging them to reshare a film focused post and boost awareness of the Little Women Instagram. This approach encouraged engagement while maintaining an organic, community driven feel.
Creators reposted the content to their Instagram Stories, often layering in the soundtrack. This not only increased visibility but also drove sound discovery - prompting adjacent audiences to engage with the post and explore the audio further.
Our repost feature proved highly effective in extending the lifecycle of existing content, helping it reach wider, relevant audiences in a way that felt native and authentic. By encouraging creator participation, we ensured the post resonated with the right communities.
Zebr Submissions
Views
UGC
By building on the emotional connection audiences had with Little Women, we transformed a cinematic moment into a creator-led trend that resonated across TikTok. The campaign generated millions of views, drove a significant increase in UGC, and inspired hundreds of creators to bring the story to life through heartfelt, nostalgic content.
What began as a beloved film moment evolved into a wave of authentic storytelling, extending the soundtrack's reach and introducing the song to a whole new audience.
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