Peppa Pig Evie! Evie!

Launching open brief TikTok and Instagram Reels challenges to reach wide audiences and help 'Rave Out' climb the charts 🕺

Zebr Submissions

0.4M

Views

UGC Growth

Here's what happened

We ran two creator-led campaigns across Peppa Pig’s Theme Song and The Cutest Pig In Town (Evie! Evie!), focusing on family creators who could bring the songs into fun, relatable everyday moments.

The aim was to build awareness around both the new and existing sounds while creating content that felt natural for parents and their little ones.

Zebr Challenge

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

Creators submit posts based on a creative brief.
Encourages participation only in challenges they connect with, ensuring quality content.
Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

TikTok Phase

With the Peppa Pig family growing and excitement building around Evie joining the on-screen family, we leaned into the conversations already happening around the new character. Rather than forcing a single format, we encouraged creators to explore fun family moments, playful parent-and-child content and relatable everyday situations that naturally fitted the world of Peppa Pig.

By doubling down on the content that was performing best, we were able to keep the momentum going while introducing the new release to an engaged family audience.

Instagram Reels

Pivoting to emerging trends

Off the back of the success on TikTok, the decision was made to drive more creations on Instagram Reels too! Again, we saw a diverse range of content - from cleaning to food to fitness to couples, our creators couldn't wait to use this sound to fit their own style of content!

Our Reels campaign contributed 50 new videos and 1.5M+ new views to our overall stats! The UGC on Instagram doubled after the campaign wrapped - reaching a total of 1,200+ videos on the Instagram sound!

And the Results?

Proof That Consistency Creates Breakthrough Moments

Creations

Views

0M+

Streams

Across both campaigns, the sounds generated 4.4M+ views and 31 Zebr submissions, alongside organic UGC growth and increased awareness around the songs and new releases. By putting family creators at the centre of the strategy, we helped turn the excitement around Peppa Pig and Evie into authentic, playful content that parents and families could easily connect with. 🐷💛

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