A multi-platform push built around the RAYE-inspired trends - all designed to let 'Where Is My Husband!' take over socials 💍
Views
UGC
Zebr Posts
We were thrilled to jump in and help fuel the rapidly building momentum around Where Is My Husband?. Launching a multi-platform campaign meant we could create a high-energy wave of standout, engaging content right as the song was taking off. With dance, lip-sync and song-hype trends already gaining traction, we moved quickly - activating creators and amplifying what was naturally resonating.
On TikTok, we leaned into the fun, interactive trends that were already taking off on the platform. The campaign centred around a personalised “Who Is My Husband?” filter, paired with lip-sync moments and dance trends. The filter proved to be a great hook, opening the sound up to a wider range of creators while driving excitement, participation and repeat engagement.
For this phase, we combined both our direct and challenge features to bring in a broader mix of creators. This approach allowed us to generate a strong wave of content at scale, while also activating mid-macro creators to push reach even further - helping the sound travel faster and land with new audiences.
On Instagram, the focus shifted to broader RAYE-inspired trends. Creators tapped into storytelling, fashion content, and text on screen trends that naturally perform well on Reels, allowing the track to live within and reach a wider audience.
This opened the door to more personality-led content - from lyric-led POVs to performance-style Reels - helping the song reach audiences beyond trend-first users and strengthening overall artist and track visibility on Instagram.
Viral
Trends
New Creations
From the moment Where Is My Husband! dropped, creators instantly loved the catchy chorus, playful energy - so we leaned straight into that momentum.
The result? A feed packed with confident, relatable, and highly shareable content that turned the track into a full-blown social moment. Driving UGC, boosting sound awareness, and keeping the conversation rolling across TikTok and Instagram 🚀
Already viral on TikTok and everywhere on Instagram, Where Is My Husband! hit #1 in the UK 🥇 - and with 135+ creator posts and 7M+ views, our creators helped push the track from a viral sound into a cultural moment 💍
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