Shakira Dai Dai

Shakira Dai Dai

Building momentum around Shakira’s DAI DAI, using creator-led trends to help the track reach No.2 on the charts 🏆

0M+

UGC

0M+

Views

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Zebr Posts

What We Did

What We Did

With football at the heart of DAI DAI, we used Zebr’s Challenge feature to build momentum around the track and give creators lots of different ways to jump on the sound.


Home Alone is one of the most beloved holiday films of all time - and this year, we brought its nostalgic magic to socials through a multi-filter campaign built around the iconic soundtrack “Somewhere in My Memory” 🎄✨

Rather than relying on one theme / creative, we leaned into a mix of trends that were already working! From dance and travel content to an open-brief, allowing creators to add their own twist while tapping into the excitement around the World Cup ⚽️

Zebr Challenge

  • Our Challenge feature is a fast-paced, exciting way to generate a volume of creative content!

  • Creators submit posts based on a creative brief.

  • Encourages participation only in challenges they connect with, ensuring quality content.

  • Payouts tied to view check-points: secures posts while protecting budget until view milestones are reached.

Phase one

Phase one

Filter one

Open Brief Content

Open Brief Content

We opened the brief up to a wide range of creators, encouraging them to put their own spin on DAI DAI. Dance-led content helped drive participation, while travel and lifestyle creators brought the track into football trips, summer moments and destination content. The open brief also gave creators space to experiment and find their own way into the sound.

And the Results?

And the Results?

And the Results?

0K+

UGC

0M+

Views

0

Zebr Posts

Zebr Posts

Turning football fever into a creator-led content!

When TikTok Meets a Holiday Classic

The campaign generated 8M+ views, 3M+ UGC creations and 157 Zebr submissions, helping DAI DAI build a strong creator presence around the a wide range or content. By combining different content themes with the wider World Cup moment, we were able to keep the sound feeling fresh and give creators plenty of ways to get involved 🚀

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Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

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Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

Let's talk

Ready to talk about What Happens Next?

Let’s talk about your next campaign - and how we can shape the conversation together

Let's talk