Running three creator campaigns across some of The Beatles’ most iconic classics, sparking a fresh wave of buzz, engagement and discovery around the sounds! 🚀
Views
UGC
Zebr Posts
By giving creators the freedom to put their own spin on these timeless songs, we encouraged a fresh wave of content that felt natural, engaging and relevant to today's social platforms. Across all three activations, we saw a brilliant mix of creators jumping on board, helping drive strong engagement, organic UGC growth and renewed awareness around the catalogue 🎶
For Hey Jude, we explored a wide mix of creative trends, with summer and travel content alongside vintage-inspired fashion emerging as the standout pillars. By bringing together creators from different niches, we gave the track a fresh feel and encouraged even more creators to jump on board and make the sound their own. This variety helped build momentum around the track, bringing Hey Jude to new audiences and generating an impressive 8.3M+ views!
For Something, we leaned into a wide variety of creative trends, with wholesome moments, couples content and text on screen storytelling emerging as the standout pillars. By tapping into the song’s romantic, feel-good energy, we encouraged creators to put their own personal spin on the sound, from sweet relationship moments to everyday memories. This helped keep the content fresh and relatable, building momentum around the track and carrying the trend naturally from spring into summer.
For Come Together, we leaned into fashion and vintage-inspired content, alongside vibe-led videos, lip-syncs and text on screen creatives. By giving creators plenty of ways to put their own spin on the track, we encouraged a fresh wave of content that brought the classic sound into today's social trends. This mix of creative styles helped us reach a broader audience, build awareness and keep the momentum growing as we headed into summer.
UGC
Views
Across all three campaigns, we achieved an incredible 13M+ views, 112K UGC creations and 214 Zebr posts! 🥳
From vintage-inspired fashion and summer montages to wholesome couples content and lyric-led storytelling, our creators brought a fresh wave of content to these iconic tracks. By tapping into a wide mix of trends, we helped introduce The Beatles' catalogue to new audiences, build organic momentum and give these timeless songs a fresh lease of life across social! 🎶🚀
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